[The impact of the following on the design of new products:]
Fashion
- A trend that is popular at the present;
- Things that are ‘in’ during a particular time or season;
- Tend to follow cycles, with things coming in and out of fashion;
- Many product users follow the latest ‘fashion’ without considering whether that particular visual language is best situation for them or their situation.
Fad
- A very short-lived trend;
- Something that is popular for a very short time.
Style
- A distinctive and identifiable ‘visual language’ or set of particular shapes, colours, motifs, typographies etc (i.e. these three dresses are the same style, or ‘she has her own style’);
- Stylish items shouldn’t date and should stand the test of time – i.e. disconnected from fashion;
Fashions can fade – style is eternal.
Why are products often designed with reference to the influence of fashion and style?
- To appeal to customers and maintain sales levels, leading to higher profits. May wish to mimic styles of celebrities and influencers.
- To match existing decorations and furniture (similar colours and aesthetic). Customers tend to buy products that match what they already own.
- Different versions of a particular style can broaden sales opportunities (often easier than coming up with something totally new).
[coming soon]
Amiria has a Bachelor of Architectural Studies, Bachelor of Architecture (First Class Honours) and a Graduate Diploma of Teaching. She is a CIE Accredited Art & Design and Design & Technology Coursework Assessor. Amiria now teaches Art, Design & Technology at ACG Parnell College.