Design & Technology students must demonstrate an awareness of the effect of various lettering styles, as well as different ways to apply this lettering to a page or within a logo design.
Ways to vary typography
Typography = the art of arranging type on a page
- Point size (size 6 font; size 14 font, size 24 font)
- Letter spacing (condensed / e x t e n d e d)
- Line spacing (single spaced / double spaced)
- Italics
- Bold
- Font style
Ways of applying lettering to a surface
- Dry transfer
- Computer generated / printed
Learn more about printing methods and dry transfer here.
Logo Design
The purpose of a logo is to:
- Positively represent a business
- Create memorable, recognisable impression
- Helps build a business brand / corporate identity
- Be used on business cards, letterheads, invoices, marketing material etc.
Guidelines for designing a Logo
- Can be illustrative (clearly illustrates what business does)
- May include abstract or simplified graphic symbols
- Font-based (using appropriate typography)
- May include slogan
- Must look good in black and white as well as colour (as often photocopied)
- Avoid clutter and unnecessary flamboyance (so easy to understand at a glance)
- Be easy to read
- Original / unique / innovative
- Eye catching
- Timeless
- Scalability (look good, and easily read, big or small – so not too detailed)
- Meaningful (helps spread message about business)
- Professional
- Aesthetically pleasing
Amiria has a Bachelor of Architectural Studies, Bachelor of Architecture (First Class Honours) and a Graduate Diploma of Teaching. She is a CIE Accredited Art & Design and Design & Technology Coursework Assessor. Amiria now teaches Art, Design & Technology at ACG Parnell College.