Why are some products, such as a point-of-sale display, designed to be folded or dismantled?
- Easier to transport: Folding or dismantling displays significantly reduces their volume during transportation. This allows more units to be shipped in a single delivery, reducing transportation costs. For example, a stack of flat-packed cardboard display stands for magazines can occupy the same space as just a few pre-assembled units. Transporting displays in a folded or dismantled state also reduces the risk of damage. Assembled displays are far more vulnerable to bending, breaking, or crushing during transit.
- Easier to store: Folded or dismantled displays take up minimal storage space in retail stockrooms and warehouses. This space efficiency is important because retail storage space is often limited and expensive.
- Can be assembled as and where needed: Displays that can be assembled on-site allow for greater flexibility in timing and location of setup. This adaptability is valuable because it enables retailers to quickly deploy displays as needed. Often involves easy to assembly mechanisms – tabs and slots etc, as opposed to permanent fixings, which can be harder for a customer to put together.
- Seasonal storage: Dismantlable displays can be stored between seasonal uses, making them more cost-effective for recurring promotions. This reusability is valuable for retailers who run regular seasonal promotions. Christmas card displays, for example, can be dismantled and stored compactly until the next holiday season.
- Easier replacement of parts: Modular, dismantlable displays often allow for easy replacement of damaged sections. This repairability is beneficial because it extends the display’s useful life and reduces waste. If one panel of a sectional chocolate display becomes damaged, it can be replaced without discarding the entire unit.
- Versatility in layout: Dismantlable displays often offer flexibility in configuration, allowing adaptation to different retail spaces. This adaptability is important because retail floor plans and space availability vary between locations. A modular drink display system can be assembled in different configurations to suit various store layouts.
- Easier installation access: Folded or dismantled displays can be easily transported through tight retail spaces like doorways and aisles. This accessibility is crucial because many retail environments have limited access routes. A large promotional display can be carried through a standard door in pieces and assembled in its final location.
- Easier to dispose of: Folding or dismantlable displays are often easier to dispose of or recycle at the end of their use. This disposal efficiency is increasingly important due to environmental considerations. A cardboard display unit can be quickly broken down for recycling, taking up minimal space in recycling bins.
Why are some products designed to be adjustable?
- Flexible use:Adjustable designs allow products to adapt to different user requirements and situations. This flexibility is crucial because retail environments and product displays vary significantly. For example, an adjustable point-of-sale shelf can be modified to accommodate different product sizes, from small cosmetics to larger boxed items. Shelves can be positioned in many different retail environments – for example with different shelf heights or bench space available. Shelves can be added or removed to accommodate higher stock levels during busy periods or reduced during quieter times. Adjustability helps them be useful in a wide range of shops, making the point of sale unit more likely to be purchased and utilised, making the seller more money. A multi-purpose display is likely to have a much wider use, benefiting both the product manufacturer and retailers. For example, retailers no longer need to have multiple point of sale displays for multiple products taking up storage space, but instead can just use one.
- Better for the environment: One product can be used for multiple tasks, so the company does not need to purchase (and eventually discard) multiple products.
- Efficient use of space: Adjustable features allow better use of available space. This efficiency is important because retail space is valuable and often limited. Display shelves that can be adjusted in height and width make maximum use of wall space or floor area while accommodating different product arrangements.
- Able to display multiple products: Adjustable displays can handle different product sizes and shapes. This versatility is vital because retailers often need to display various items on the same unit. A shelf system that can be adjusted allows retailers to switch between displaying books, bottles, or boxed items without requiring new fixtures.
- Transportation benefits: Adjustable displays can often be partially dismantled for easier transport. This feature is significant because it reduces shipping costs and makes installation easier. Display units that can be adjusted in size are easier to move through doorways and around corners.